Retail Tech – Apparel Resources

Lacoste partners with DRESSX to launch a digital store on Snapchat

Apparel Resources News-Desk — Sat, 19 Oct 2024 12:25:46 +0000

Lacoste launches a digital fashion store on Snapchat, collaborating with DRESSX to offer Bitmoji users the chance to dress their avatars in iconic Lacoste styles. The collection includes L.12.12 polo shirts, V-neck sweaters, bold color-block designs, and other signature looks, bringing the brand’s fashion heritage into the digital realm. This initiative follows Lacoste’s recent ventures […]

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Snitch launches Snitch 2.0 mobile app for the festive season

Apparel Resources News-Desk — Mon, 14 Oct 2024 08:12:03 +0000

Men’s fashion brand, Snitch, has released its brand-new Snitch 2.0 mobile app in time for the festive season. With its streamlined and captivating shopping experience, the updated app seeks to transform the way consumers browse and buy apparel. The app offers customers curated content and personalised fashion recommendations at every stage of the buying experience […]

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Vestiaire Collective announces AI advancements and tech appointments

Apparel Resources News-Desk — Tue, 08 Oct 2024 12:40:27 +0000

Vestiaire Collective, a resale fashion platform, is investing in AI-driven technologies and has launched a new search engine. Additionally, two IT veterans have joined the company to help build and execute its global tech strategy. Vestiaire Collective has appointed Jim Freeman, a former executive from Zalando and Amazon, to its board of directors, where he […]

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Depop launches AI-powered description generation to streamline listing process for sellers

Apparel Resources News-Desk — Thu, 12 Sep 2024 13:25:04 +0000

Depop is introducing a new capability for creating descriptions that uses generative AI and picture recognition to speed up the process of creating resale listings. By uploading a single photo, customers can utilise the technology to generate a listing description and complete item data such as category, colour, sub-category, and brand. With the use of […]

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Monte Carlo teams up with Salesforce to enhance customer engagement

Apparel Resources News-Desk — Tue, 10 Sep 2024 08:35:18 +0000

Fashion brand Monte Carlo has teamed up with Salesforce to enhance its customer engagement efforts across multiple platforms. The brand will utilise Salesforce’s Data Cloud to create a comprehensive, unified view of each customer, improving efficiency across all communication channels. Sandeep Jain, Executive Director of Monte Carlo Fashions Ltd, commented on the partnership, stating, “Our […]

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Shopify partners with Roblox to bring in-game shopping to life

Apparel Resources News-Desk — Mon, 09 Sep 2024 11:20:40 +0000

Shopify has partnered with Roblox to enable its businesses to sell tangible things directly within the game. The partnership will see Shopify’s checkout integrated into the video game, with a larger launch anticipated for early 2025. The move allows Shopify’s brands to reach a worldwide audience of roughly 80 million Roblox users and potential buyers […]

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The role of innovation in performancewear: Insights from Reba Singh, Founder, Off Limits

Apparel Resources — Thu, 05 Sep 2024 10:22:39 +0000

Off Limits is a D2C athleisure brand that distributes products through its D2C website and major marketplaces like Myntra, Amazon, Flipkart and Ajio. Its products are also exported to the US, Europe, Australia and UAE. Off Limits manages all aspects of design, merchandising and manufacturing in-house. Its manufacturing facility is located in Faridabad, Haryana. The […]

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Primark extends its partnership with TCS to drive global expansion

Apparel Resources News-Desk — Fri, 30 Aug 2024 10:25:34 +0000

Primark, a prominent global fashion retailer, has renewed its partnership with Tata Consultancy Services (TCS) for five years to support its ambitious global expansion plans. Through this prolonged partnership, TCS will enhance Primark’s technology infrastructure and accelerate the retailer’s time-to-market, aligning with its future growth strategies. Andrew Brothers, Chief Information Officer at Primark, commented, “Partnering […]

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The rise of virtual try-on: Insights from Yuvraj Shidaye, Director, Tread Binary Technologies

Dheeraj Sharma — Sat, 24 Aug 2024 16:45:43 +0000

Imagine being able to virtually try on that stunning designer dress you’ve been eyeing online, right from the comfort of your living room. No more guessing how it will look or fit, thanks to the magic of augmented reality and virtual try-on technologies. Simply point your smartphone camera at yourself and the dress comes to […]

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Dopplr a virtual try-on solutions provider for apparel brands, secures US $ 750,000 in funding

Apparel Resources News-Desk — Sat, 24 Aug 2024 12:37:15 +0000

Dopplr, an AI-driven virtual try-on platform for online apparel brands, has secured US $ 750,000 in funding. The round was led by Cornerstone Ventures, with additional participation from U.S.-based BAT VC. The startup will use the newly raised capital to broaden its product range, focusing on expanding into lifestyle, sportswear, and innerwear categories. “Dopplr assists […]

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Farfetch to close e-commerce software service amid strategic shift

Apparel Resources News-Desk — Thu, 22 Aug 2024 16:20:15 +0000

Luxury e-tailer Farfetch has announced the closure of its e-commerce software service, Farfetch Platform Solutions (FPS), as part of a strategic shift to focus on its core marketplace. FPS, which provided online shopping tools for retailers like Harrods, will be discontinued due to Farfetch’s ongoing operating losses, which have impacted its parent company Coupang’s profits. […]

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SportsShoes.com launches first mobile app

Apparel Resources News-Desk — Wed, 21 Aug 2024 11:33:32 +0000

Online retailer of apparel, outdoor gear, and running shoes, SportsShoes.com, has released its first mobile app in an effort to provide its users with the “best-in-class retail experience.” As part of the shop’s “ongoing strategic expansion plans,” specialised sports retailing solution provider One Iota developed the app as a platform to connect, engage, and service […]

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Kerala textile brand introduces AI fashion brand ambassador

Apparel Resources News-Desk — Wed, 21 Aug 2024 07:11:46 +0000

Kochi-based Seematti Textiles, has taken a lead on utilising AI to develop a distinctive brand ambassador. The AI fashion model Isha Ravi, who will represent the textile brand officially in the Indian fashion industry, is being introduced by the brand. “This new step signifies the progress and possibilities of AI in the fashion industry,” says […]

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Start-Rite partners with SizeWise to launch digital foot-measuring tool for kids

Apparel Resources News-Desk — Fri, 16 Aug 2024 13:34:19 +0000

Start-Rite, a manufacturer of children’s shoes, has teamed up with SizeWise to introduce a revolutionary digital foot-measuring device that lets parents take their child’s foot measurements anywhere. SizeWise uses artificial intelligence (AI) to deliver a fast and precise foot measurement from the comfort of a mobile device. In addition to assisting consumers in choosing their […]

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Paul Smith partners with Centra to enhance e-commerce and digital wholesale operations

Apparel Resources News-Desk — Tue, 13 Aug 2024 08:06:11 +0000

Paul Smith is intensifying its focus on digital operations, including DTC e-commerce and digital wholesale, while closely integrating these efforts with its physical retail business. The goal is to “create a seamless, global brand presence.” To achieve this, Paul Smith has partnered with the specialist fashion and lifestyle e-commerce platform Centra. The collaboration has already […]

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Shoppers Stop partners with Single.id for Shoppers Stop First Citizen Club

Apparel Resources News-Desk — Thu, 08 Aug 2024 10:01:13 +0000

Shoppers Stop, India’s premium omnichannel retailer store has partnered with Single.id, the world’s first cross-reward-programme-identifier, to launch a new app powered by Single.id, aimed at significantly enhancing the consumer reward experience for millions of its customers. Shoppers Stop hopes to provide its 10 million+ First Citizen Club Members with convenience and value by incorporating Single.id […]

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UAE’s Landmark Group and Unicommerce team up

Apparel Resources News-Desk — Fri, 26 Jul 2024 13:07:16 +0000

Dubai-based retailer, Landmark Group, has partnered with Unicommerce, a leading Indian e-commerce enablement SaaS platform, to strengthen its e-commerce operations in the United Arab Emirates and the Kingdom of Saudi Arabia. Starting with its home decor brand, HomeBox, Landmark Group will integrate more brands into this collaboration. This arrangement includes using Unicommerce’s multi-channel order management […]

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LuisaViaRoma partners with Bolt to support US e-commerce growth

Apparel Resources News-Desk — Thu, 25 Jul 2024 08:11:34 +0000

To improve the checkout process for its US customers, online luxury fashion retailer, LuisaViaRoma has partnered with checkout technology company Bolt. To promote the expansion of its e-commerce business in the US, LuisaViaRoma said in a statement that it would use Bolt’s shopping network to identify US customers and provide a “seamless one-click checkout.” The […]

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Sandro launches AI tool to help customers find their ‘ideal size’

Apparel Resources News-Desk — Sat, 20 Jul 2024 10:47:48 +0000

Artificial intelligence (AI) is being used by the SMCP group-owned French brand Sandro to assist clients in selecting their optimal size. Sandro announced a partnership with Fringuant on Linkedin. Fringuant is a body scanning tool that assists users in determining their garment size. With the use of an AI-powered application, online consumers may use details […]

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Coach steps into Roblox and Zepeto metaverses

Apparel Resources News-Desk — Sat, 20 Jul 2024 08:20:32 +0000

As part of its ongoing “Find Your Courage” campaign, which aims to support users in exploring and discovering their identities, US fashion giant Coach has entered the metaverse platforms Roblox and Zepeto. In an effort to make “high-end fashion more accessible and interactive,” Coach announced that consumers will be able to view digital versions of […]

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